Folio of a Melbourne-based copywriter and conceptual thinker
Hi, I’m Lee.
For the past 15+ years I’ve held senior creative roles and built ideas and teams inside the in-house agencies of two billion-dollar businesses. I’ve also worked across industries including publishing, technology, finance, manufacturing, healthcare and retail.
Along the way I’ve sold ERP software using craft beer, helped footy fans walk in the footsteps of an AFL draftee, hired software developers by putting them on a jet, and brought in a Samoan choir to make life a little easier for SMEs.
I care about people. And I care about making work that works.
Dive into my featured projects and have a look.
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![Troy the Tigers fan wearing the famous yellow and black sports jersey with AFL and nib logos, and a black beanie with yellow pom-pom and RFC logo, standing in a room with framed photos and sports memorabilia on blue walls.]()
Footy Moments, Big & Small
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![Person holding a smartphone displaying the colorful words 'YOUR WORK MATTERS' on a desk with various office supplies and printed materials.]()
Work Where Your Work Matters
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![Split image with a yellow armchair on the left labeled "SHOP" and a blue credit card on the right labeled "SMART" to advertise Latitude's leading Interest Free Credit Card.]()
Shop Smart
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![Scenic view of a turquoise lake surrounded by tall mountains and dense green forests, with boats floating on the water under a clear blue sky made possible with help from Latitude.]()
We Make it Possible
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![A group of people in Hawaiian shirts and leis singing and dancing in an office setting with a woman at a desk using MYOB, colourful lighting, and a world map on the wall.]()
Smilin' When You're Filing
